The 5 Questions That Kill Marketing Careers | MarketingNPV

November 5th, 2009

The 5 Questions That Kill Marketing Careers | MarketingNPV

Pat LaPointe is leading the charge for CMO’s who need to quantify the ROI of each element of their marketing mix. I had the great privilege to sit in a CMO roundtable recently where he was the key presenter. If you want to know what’s really impacting where the cuts are being made to (your event) marketing budget, have a look at where your boss (and their boss) is being held accountable. Then think about how you can help them answer these questions and save all of your marketing careers.

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Harnessing the power of the tradeshow, one event at a time

March 19th, 2009

Offering up some fresh ideas on how to make tradeshows work for you, whether you’re an exhibitor or attendee, Jane Applegate seems to understand what it takes. http://www.entrepreneur.com/marketing/marketingbasics/tradeshows/article44420.html

Posted in Posts |

Being Kinder to the Environment at Tradeshows…

March 24th, 2008

“The event & tradeshow industry is the second largest producer of solid waste in the United States. Events are preceded only by the construction and demolition industry. In fact, a two day event can produce as much waste as a family of 4 could produce in 15 years” (Environmental Protection Agency).

A statistic such as this inevitably begs the question; how can I exhibit more environmentally friendly with lesser impact on the environment? Truth be told, there are many ways to reduce the environmental impact of exhibiting at tradeshows. For one, the exhibitor can display a booth or kiosk that can be reused, and displayed at more than just one event. By simply using a booth more than once, the exhibitor can drastically reduce their contribution to the waste problem. Also, many exhibitors are now encouraged to purchase “green” or sustainable displays. A “green” or sustainable display is made using recycled materials, recyclable materials, and rapidly renewable materials. By purchasing a “green” display, the exhibitor would own an exhibit made with many materials that are easily replenished or materials that would otherwise have entered the waste stream.

Other ways to be more environmentally friendly when it comes to tradeshows are often overlooked by the common exhibitor. For example, simply walking to the convention center as opposed to taking a Taxi will reduce the amount of fossil fuel emissions associated with the show. Also, taking advantage of recycling receptacles throughout the show can be an easy way to reduce the amount of trash.

Other ideas:

Use your printer less - When developing new design ideas, consider keeping all documents electronic as long as possible, rather then printing our every iteration for an unfinished design. Not only will this save considerable amounts of paper, but it will save time and money as well.

Look at the light - Lighting is a large contributor of wasted energy when pertaining to tradeshows. Using energy efficient LEDs and fluorescents can make a big difference in the amount of energy consumed during the show. Also, make sure lights are only up and running during show hours, as opposed to leaving lights on when the hall is closed.

Move it more efficiently - Exhibitors should consider transportation methods to and from the show. Try to consolidate shipments, and transmit graphic art electronically to printers near the show. The less being transported, the less number of pollution-emitting, gas-guzzling trucks will be on the roads.

As we’ve all heard, it’s the small steps we all take that will make the difference. Tradeshows are a big part of our corporate environmental impact…let’s all resolve to take those steps together.

Posted in Posts, Green Exhibiting |

What’s the most important thing in your tradeshow booth?

March 19th, 2008

What’s the most important item in your trade show booth? You are! Follow these simple rules for the best results.

Jocelyn’s Rules of Order

• Absolutely NO:

Slouching
Sitting
Eating
Drinking
Smoking
Talking to your boothmates

Or any other disgusting activities!!!!!!!!!!!!!!!!!!!!!!!!!!!!

• Act attentive and interested – be excited!

• Use welcoming posture

• Stand facing the aisle, slightly turned

• Maintain strong eye contact

• Don’t ask questions that can be answered “no”

• 93% of the information conveyed at a booth is through body language

Posted in Posts |

Expressions of Interest

June 26th, 2007

We will be posting articles, links and images that we hope you find helpful in your job.

Posted in Educational Events, Posts |

The 5 Questions That Kill Marketing Careers | MarketingNPV

Harnessing the power of the tradeshow, one event at a time

Being Kinder to the Environment at Tradeshows…

What’s the most important thing in your tradeshow booth?

Expressions of Interest

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